Web Survey Bibliography
Online access panels are the workhorse fieldwork mode for the market research industry. They have developed and improved in many ways in the last few years but frank discussion around issues of incentivisation and panellist engagement is seldom attempted. Drawing on his experience running a specialist access panel research agency, OpinionPanel founder and managing director Ben Marks examines the unstated assumptions and consequences associated with prevalent practices in the industry: the failure to recognise the extrinsic motivations for taking most online survey, the potentially disingenuous argument that poor incentivisation is necessary to prevent the professionalization of panellists, the tendency to sell research on price rather than quality of sample and the failure to stand up to clients on the issue of poorly designed questionnaires. Based on this analysis, he warns that current practices may be unsustainable, as the commodification of access panels tarnishes the market research‟s reputation for high quality primary data collections, potentially undermining the whole research industry. In light of this prediction, he explores possible solutions, offering a model based on improved communication, recruitment, engagement and incentivisation that has the potential to position the online panel industry as a bedrock mode of recruitment for a wide range of methods and take back share from other less reliable fieldwork modes.
YouthSight Homepage (abstract) / (full text)
Web survey bibliography (388)
- A Meta-Analysis of the Effects of Incentives on Response Rate in Online Survey Studies; 2017; Mohammad Asire, A.
- Fieldwork monitoring and managing with time-related paradata; 2017; Vandenplas, C.
- Push2web or less is more? Experimental evidence from a mixed-mode population survey at the community...; 2017; Neumann, R.; Haeder, M.; Brust, O.; Dittrich, E.; von Hermanni, H.
- Rates, Delays, and Completeness of General Practitioners’ Responses to a Postal Versus Web-Based...; 2017; Sebo, P.; Maisonneuve, H.; Cerutti, B.; Pascal Fournier, J.; Haller, D. M.
- Targeted letters: Effects on sample composition and item non-response; 2017; Bianchi, A.; Biffignandi, S.
- Improving survey response rates: The effect of embedded questions in web survey email Invitations; 2017; Liu, M.; Inchausti, N.
- Enhancing survey participation: Facebook advertisements for recruitment in educational research; 2017; Forgasz, H.; Tan, H.; Leder, G.; McLeod, A.
- Overview: Online Surveys; 2017; Vehovar, V.; Lozar Manfreda, K.
- “Better do not touch” and other superstitions concerning melanoma: the cross-sectional web...; 2016; Gajda, M.; Kamińska-Winciorek, G.; Wydmański, J.; Tukiendorf, A.
- Targeted Appeals for Participation in Letters to Panel Survey Members; 2016; Lynn, P.
- Population Survey Features and Response Rates: A Randomized Experiment; 2016; Guo, Y.; Kopec, J.; Cibere, J.; Li, L. C.; Goldsmith, C. H.
- The Effects of a Delayed Incentive on Response Rates, Response Mode, Data Quality, and Sample Bias in...; 2016; McGonagle, K., Freedman, V. A.
- Can Student Populations in Developing Countries Be Reached by Online Surveys? The Case of the National...; 2016; Langer, A., Meuleman, B., Oshodi, A.-G. T., Schroyens, M.
- How to maximize survey response rates ; 2016; DeVall, R.; Colby, C.
- Impact of Field Period Length and Contact Attempts on Representativeness for Web Survey ; 2016; Bertoni, N.; Turakhia, C.; Magaw, R.; Ackermann, A.
- Have You Taken Your Survey Yet? Optimum Interval for Reminders in Web Panel Surveys ; 2016; Kanitkar, K. N.; Liu, D.
- User Experience and Eye-tracking: Results to Optimize Completion of a Web Survey and Website Design ; 2016; Walton, L.; Ricci, K.; Libman Barry, A.; Eiginger, C.; Christian, L. M.
- A Multi-phase Exploration Into Web-based Panel Respondents: Assessing Differences in Recruitment, Respondents...; 2016; Redlawsk, D.; Rogers, K.; Borie-Holtz, D.
- Exploring the Feasibility of Using Facebook for Surveying Special Interest Populations ; 2016; Lee, C.; Jang, S.
- National Estimates of Sexual Minority Women Alcohol Use through Web Based Respondent Driven Sampling...; 2016; Farrell Middleton, D.; Iachan, R.; Freedner-Maguire, N.; Trocki, K.; Evans, C.
- User Experience Considerations for Contextual Product Surveys on Smartphones ; 2016; Sedley, A.; Mueller, H.
- Web Probing for Question Evaluation: The Effects of Probe Placement ; 2016; Fowler, S.; Willis, G. B.; Moser, R. P.; Townsend, R. L. M.; Maitland, A.; Sun, H.; Berrigan, D.
- Early-bird Incentives: Results From an Experiment to Determine Response Rate and Cost Effects ; 2016; De Santis, J.; Callahan, R.; Marsh, S.; Perez-Johnson, I.
- Effects of an Initial Offering of Multiple Survey Response Options on Response Rates; 2016; Steele, E. A.; Marlar, J.; Allen, L.; Kanitkar, K. N.
- How to Invite? Methods for Increasing Internet Surv ey Response Rate ; 2016; Huang, A. R.; Noel, H.; Hargraves, L.
- Reaching the Mobile Generation: Reducing Web Survey Non-response through SMS Reminders ; 2016; Kanitkar, K. N.; Marlar, J.
- "Don't be Afraid ... We're Researchers!": The Impact of Informal Contact Language...; 2016; Foster, K. N.; Hagemeier, N. E.; Alamain, A. A.; Pack, R.; Sevak, R. J.
- Does Embedding a Survey Question in the Survey Invi tation E-mail Affect Response Rates? Evidence from...; 2016; Vannette, D.
- Communication Channels that Predict and Mediate Self-response ; 2016; Walejko, G. K.
- Ballpoint Pens as Incentives with Mail Questionnaires – Results of a Survey Experiment; 2016; Heise, M.
- Non-Observation Bias in an Address-Register-Based CATI/CAPI Mixed Mode Survey; 2016; Lipps, O.
- Pre-Survey Text Messages (SMS) Improve Participation Rate in an Australian Mobile Telephone Survey:...; 2016; Dal Grande, E.; Chittleborough, C. R.; Campostrini, S.; Dollard, M.; Taylor, A. W.
- Effects of Personalization and Invitation Email Length on Web-Based Survey Response Rates; 2016; Trespalacios, J. H.; Perkins, R. A.
- Assessing targeted approach letters: effects in different modes on response rates, response speed and...; 2016; Lynn, P.
- Refining the Web Response Option in the Multiple Mode Collection of the American Community Survey; 2016; Hughes, T.; Tancreto, J.
- Setting Up an Online Panel Representative of the General Population The German Internet Panel; 2016; Blom, A. G.; Gathmann, C.; Krieger, U.
- Sample Representation and Substantive Outcomes Using Web With and Without Incentives Compared to Telephone...; 2016; Lipps, O.; Pekari, N.
- Collecting Data from mHealth Users via SMS Surveys: A Case Study in Kenya; 2016; Johnson, D.
- “Money Will Solve the Problem”: Testing the Effectiveness of Conditional Incentives for...; 2016; DeCamp, W.; Manierre, M. J.
- Effects of Incentive Amount and Type of Web Survey Response Rates; 2016; Coopersmith, J.; Vogel, L. K.; Bruursema, T.; Feeney, K.
- Effect of a Post-paid Incentive on Response to a Web-based Survey; 2016; Brown, J. A.; Serrato, C. A.; Hugh, M.; Kanter, M. H.; A.; Spritzer, K. L.; Hays, R. D.
- Reminder Effect and Data Usability on Web Questionnaire Survey for University Students; 2016; Oishi, T.; Mori, M.; Takata, E.
- Is One More Reminder Worth It? If So, Pick Up the Phone: Findings from a Web Survey; 2016; Lin-Freeman, L.
- Take the money and run? Redemption of a gift card incentive in a clinician survey. ; 2016; Chen, J. S.; Sprague, B. L.; Klabunde, C. N.; Tosteson, A. N. A.; Bitton, A.; Onega, T.; MacLean, C....
- The effect of email invitation elements on response rate in a web survey within an online community; 2016; Petrovcic, A.; Petric, G.; Lozar Manfreda, K.
- A reliability analysis of Mechanical Turk data; 2016; Rouse, S. V.
- Doing Surveys Online ; 2016; Toepoel, V.
- A Privacy-Friendly Method to Reward Participants of Online-Surveys; 2015; Herfert, M.; Lange, B.; Selzer, A.; Waldmann, U.
- Incentive Types and Amounts in a Web-based Survey of College Students; 2015; Krebs, C.; Planty, M.; Stroop, J.; Berzofsky, M.; Lindquist, C.
- Using Mobile Phones for High-Frequency Data Collection; 2015; Azevedo, J. P.; Ballivian, A.; Durbin, W.